Made to
measure.

The systems your business runs on, built around how you actually work.

Websites that win the work, apps people actually use and the back office that keeps it all ticking. No bending your business to fit someone else's software. We start with the one thing that matters most, look after it, and grow it with you.

Who we work with

Businesses that have outgrown off-the-shelf.

You've got a way of doing things that works. The software doesn't quite fit it, so the gaps get filled with spreadsheets, copying and pasting, and someone remembering. We'd rather build around how you work than ask you to change it.

Owner-run businesses, agencies, membership organisations and event organisers. Some are a handful of people, some are a lot bigger.

What we build

One system, built around you.

Keep the tools you already like, such as Xero, your phone system or your email. We join them up and build the rest.

01

The website that wins the work.

Not a brochure. It answers questions, quotes, books calls and follows people up.

02

The app you keep wishing you had.

Client portals, member apps, event apps, booking and quoting tools. Built around your process, in your branding.

03

The back office that runs itself.

Billing into Xero, chasing, renewals, reporting and the daily numbers, without anyone retyping anything.

04

Marketing that's joined up.

Campaigns, follow-ups and the data behind them, connected to everything else so nothing slips.

How it grows

Start with one thing. It grows from there.

01

Start with what matters most.

We pick the one thing that would make the biggest difference and build that first.

02

Looked after from day one.

Once it's live, we look after it. Fixes, changes and improvements, for as long as you use it.

03

Add the next piece when you're ready.

As you see what's possible, we build the next bit. It's how all our best work has grown.

How we work

We turn up with something already built.

Before you commit to anything, we build a working version of what we'd make for you, in your branding, with your business in it. If it's right, we build it properly. If it's not, you've lost nothing.

No lock-in

It's yours.

Your data is yours, and everything's built on well-known tools rather than anything only we understand. If you ever want to move on, we'll hand it over properly. We'd just rather you never wanted to.

The people doing the work

Danny and Teresa. That's the whole company.

You talk to the two people who build it and look after it. Nobody gets passed around. We run Little Ridge on systems we built ourselves, which is how two people get through the work of a much bigger team.

Danny

Danny

Builds the systems that do the boring bits

Danny used to run on his own, so he knows exactly how much of a week disappears into chasing, copying and remembering. Now he builds the things that take it off people's plates.

He's built tools that ring new enquiries while they're still interested, chase quotes nobody followed up and move information between systems so nobody has to retype it.

Good at

  • Admin that runs itself
  • Systems that talk to each other
  • Tools that fit how you actually work

Favourite jobs

The ones where someone says "I didn't know that was possible" and then uses it every day.

Currently obsessed with

Anything that runs itself and doesn't need watching.

Teresa

Teresa

Makes sure it all makes sense to the people using it

Teresa has spent years inside the systems businesses use to look after their customers, so she knows exactly where people get stuck and quietly give up.

Give her a clunky journey and she'll redraw it, then build it properly, so it works for your customers and for you.

Good at

  • Journeys that carry customers all the way to paid
  • Follow-ups that don't rely on memory
  • Steps deleted that nobody needed anyway

Favourite jobs

Finding the exact point where customers slip away, then fixing it once and for all.

Currently obsessed with

One more step to delete. There's always one more.

“Danny and Teresa are easy to work with, quick to respond, and understand what we're trying to achieve without needing lots of back and forth.”
Danny Kemp, Agency Owner
“The team always bring something useful to the table and have a real knack for finding practical, cost-effective answers.”
Simon Lukies, Founder
“Teresa and Danny understood what we were trying to achieve, brought fresh ideas and helped breathe new life into our email marketing.”
Jamie Rogers-Nelmes, Head of Operations
“They bring a calm, thoughtful and knowledgeable approach, turning smart ideas into practical things that genuinely improve results.”
Catherine Royle, Commercial and Operations Director
“Danny and Teresa make systems work the way people need them to, without overengineering them or adding unnecessary complexity.”
Mark Jenkins, Principal Consultant
“Our email outreach is sharper, more reliable and far easier to run. We're having better conversations without wasting time second-guessing every send.”
Sam Crowther, Managing Director

Make more. Save more. Do less.

What would you build if it fitted perfectly?

Tell us how your business works and what never quite fits. We'll come back with something already built.

See what we'd build for you

Rather just talk? Get in touch