Danny & Teresa · Little Ridge

We fix awkward business problems.

Between us we've spent years wiring email and text messages into CRMs, teaching marketing tools to talk to APIs, rebuilding customer journeys that leaked leads, and turning "we just do that manually" into something that runs by itself at 3am.

Reporting, internal tools, onboarding, data that lives in six places, and lately a fair bit of AI. Usually the jobs everyone else has quietly given up on.

There are two of us. That's the whole company.

No account managers, no handover to a junior, no deck about our process. You talk to the people doing the work, which is faster and considerably less annoying.

Danny

Danny

Systems, integrations, the bits in between

Danny started out fixing email campaigns that nobody else wanted to touch, and somehow ended up wiring entire businesses together.

He's the one who asks the annoying question halfway through a meeting. The one where everyone goes quiet, looks at the spreadsheet, and realises it's been wrong since 2019.

Good at

  • Untangling data that lives in six places
  • APIs that were never meant to meet
  • Making automation behave when things go sideways

Favourite jobs

Anything where the current process involves a spreadsheet, three inboxes and someone called Dave who just knows.

Currently obsessed with

Watching AI agents do the admin nobody ever enjoyed doing.

Teresa

Teresa

Journeys, CRM, making the whole thing make sense

Teresa has spent years inside CRMs that promised the world and delivered a contact list. She knows exactly where the bodies are buried.

Give her a messy customer journey and she'll redraw it on the back of an envelope in ten minutes. Then she'll build it, properly, and it'll still be running years later.

Good at

  • Customer journeys that don't leak
  • CRM builds people actually use
  • Reporting that answers the real question

Favourite jobs

The ones where a team says "it's fine, we just do it manually" and clearly means the opposite.

Currently obsessed with

Deleting steps. There's always one more step you can delete.

Things we've built

Easier to show you than describe it.

All of them

What we know

Tools we've actually used in anger.

Not a logo wall. We've broken most of these, fixed them, and formed opinions along the way. Have a search.

HubSpotSalesforceDynamicsPipedriveCloseHighLevelZapierMaken8nWebhooksAPIsMailchimpKlaviyoInstillerBrevoActiveCampaignTwilioOpenAIand the rest
I explained the problem badly and they still understood it. Two weeks later it wasn't a problem any more.
Operations lead, Insurance
They told us not to build half the thing we asked for. That saved us more than the project cost.
Founder, B2B services
It's been running for two years without anyone touching it. That's the highest praise I've got.
Marketing director, Retail

Ideas

We can't help ourselves.

The whole workbench
Internal toolBuilding

The inbox that sorts itself

An agent that reads the shared inbox, works out what each message actually wants, and drafts the reply. You still press send. For now.

ExperimentTesting

Process X-ray

Describe how your team does something in plain English. Get back a map of every step, and a shortlist of the ones worth deleting.

ProductComing soon

CRM health check

Twenty questions, one honest score, and a list of the things quietly costing you money. No sales call at the end of it.

Got something awkward? We like awkward.

You don't need a brief, a budget or a tidy explanation. Half-formed is fine. Most of our favourite work started with someone saying "this is probably a stupid question".

Tell us about it