Question
When did everyone stop believing the CRM?
The biggest CRM problem might not be bad data. It might be that nobody quite believes the data that's already there. We're trying to work out how common that is.
Does this sound familiar?
Bits and bobs
Things we thought were worth sharing.
Stuff we've noticed, made, wondered about, found interesting or couldn't resist fiddling with.
Note
Nobody actually wants an AI receptionist
They want the phone answered when everyone's up a ladder. That's a different thing, and it's a much smaller thing to build.
Field name of the month
Lead Source New FINAL 2
We don't know who created it. 14,806 contacts have a value in it. Nobody is prepared to delete it.
A surprising amount of automation is just making sure somebody remembers.
Question
What happens to the quotes nobody says no to?
Won and lost are easy. The interesting pile is the one in the middle: quotes that were never answered, never chased and never closed.
1 August 2026
How does this work in your business?
Experiment
Process X-ray
Describe how your team does something in plain English. Get back a map of every step, and a shortlist of the ones worth deleting.
Video
We built this because we weren't sure it was a good idea
Six minutes of Danny building an enquiry handler that argues with itself, and talking through the bits that didn't work.
Internal tool
The inbox that sorts itself
An agent that reads our shared inbox, works out what each message actually wants, and drafts the reply. We still press send. For now.
Note
Automation should fail loudly
The dangerous automations aren't the ones that break. They're the ones that break politely and say nothing.
"This spreadsheet must not be renamed."
No explanation was provided. We respected its wishes.
Note
The spreadsheet nobody owns
Every business has one. It runs something important. Nobody wrote it. Everybody's a bit scared of it.
Idea
CRM health check
Twenty questions, one honest score, and a list of the things quietly costing you money. No sales call at the end of it.
Link
In praise of software that just sits there
A piece arguing that the best business tools are the ones nobody talks about, because talking about them means something has gone wrong.
Demo
Two systems that refused to speak
A working demo of the bridge we build when the quoting system and the CRM have no intention of ever getting along.
Half of this exists because one of us noticed something on a Tuesday. If you've got a version of any of it happening in your business, we'd genuinely like to hear about it.