What we know

Tools we've used properly, not just watched a demo of.

Anyone can list logos. Here's the same list with an honest opinion attached to each one, because knowing when not to use something is the useful part.

HubSpot

CRM

Built in it, broken it, fixed it again.

Salesforce

CRM

Know where the sharp edges are.

Dynamics

CRM

Big, opinionated, workable.

Pipedrive

CRM

Great until someone adds 31 stages.

Close

CRM

Fast for teams who live on the phone.

HighLevel

CRM

Handy for anything client-facing.

Zapier

Automation

Fine, until it isn't. We know when.

Make

Automation

Our go-to for anything with branches.

n8n

Automation

When you want to own the whole thing.

Webhooks

Automation

The glue behind most of this.

APIs

Automation

Reading docs so you don't have to.

Mailchimp

Email & SMS

Still everywhere, still fine.

Klaviyo

Email & SMS

Ecommerce journeys that pay for themselves.

Instiller

Email & SMS

High volume sending, done properly.

Brevo

Email & SMS

Cheerful, capable, underrated.

ActiveCampaign

Email & SMS

Automations with real teeth.

Twilio

Email & SMS

Texts that arrive when they should.

OpenAI

AI

Used carefully, not sprinkled on top.

Claude

AI

Our pick for long, messy documents.

Cursor

AI

Where a lot of the building happens.

Lovable

AI

Prototypes on the same day you think of them.

Postgres

Data

Boring in the best possible way.

Supabase

Data

Auth, storage and a database in an afternoon.

GA4

Data

We'll tell you which numbers to ignore.

Google Workspace

Data

Sheets as an interface, when it makes sense.

Microsoft 365

Data

Graph API, permissions, all of it.

Cloudflare

Build

Fast, cheap, close to your users.

TypeScript

Build

Fewer 3am surprises.

Tailwind

Build

How this site got built.

React

Build

Interfaces people don't have to think about.

Stripe

Money & Ops

Payments, subscriptions, awkward refunds.

TidyCal

Money & Ops

Booking without the back and forth.