Ideas

The workbench, with the mess left in.

We're always making, noticing and wondering about things. Some turn into products. Some turn into client work. Some get abandoned by Thursday. This is where we put them while we find out which is which.

Question

CRM / Small business

When did everyone stop believing the CRM?

The biggest CRM problem might not be bad data. It might be that nobody quite believes the data that's already there. We're trying to work out how common that is.

10 August 2026 · Danny

Does this sound familiar?

Note

AI / Enquiries / Small business

Nobody actually wants an AI receptionist

They want the phone answered when everyone's up a ladder. That's a different thing, and it's a much smaller thing to build.

6 August 2026 · Teresa · 2 min

Observation

CRM

Lead Source New FINAL 2

We don't know who created it. 14,806 contacts have a value in it. Nobody is prepared to delete it.

4 August 2026 · Danny

Idea

Enquiries / Automation

What happens to the quotes nobody says no to?

Won and lost are easy. The interesting pile is the one in the middle: quotes that were never answered, never chased and never closed.

1 August 2026 · Teresa · 3 min

Experiment

Automation / Small business

Process X-ray

Describe how your team does something in plain English. Get back a map of every step, and a shortlist of the ones worth deleting.

28 July 2026 · Danny

Video

AI / Enquiries

We built this because we weren't sure it was a good idea

Six minutes of Danny building an enquiry handler that argues with itself, and talking through the bits that didn't work.

22 July 2026 · Danny

Internal tool

AI / Automation

The inbox that sorts itself

An agent that reads our shared inbox, works out what each message actually wants, and drafts the reply. We still press send. For now.

15 July 2026 · Danny

Link

Websites / Small business

In praise of software that just sits there

A piece arguing that the best business tools are the ones nobody talks about, because talking about them means something has gone wrong.

Found at boringtechnology.club

9 July 2026 · Teresa

Demo

Automation / CRM

Two systems that refused to speak

A working demo of the bridge we build when the quoting system and the CRM have no intention of ever getting along.

2 July 2026 · Danny

Idea

CRM / Small business

CRM health check

Twenty questions, one honest score, and a list of the things quietly costing you money. No sales call at the end of it.

30 June 2026 · Teresa

Note

Small business / Automation

The spreadsheet nobody owns

Every business has one. It runs something important. Nobody wrote it. Everybody's a bit scared of it.

18 June 2026 · Teresa · 4 min

Idea

Small business

One number

A single screen for a small business. Not forty charts. One number, and why it moved.

10 June 2026 · Danny

Note

Automation

Automation should fail loudly

The dangerous automations aren't the ones that break. They're the ones that break politely and say nothing.

2 May 2026 · Danny · 5 min

Half of this exists because one of us noticed something on a Tuesday. If you've got a version of any of it in your business, we'd genuinely like to hear about it.