CRM / Small business
When did everyone stop believing the CRM?
The biggest CRM problem might not be bad data. It might be that nobody quite believes the data that's already there. We're trying to work out how common that is.
Ideas
We're always making, noticing and wondering about things. Some turn into products. Some turn into client work. Some get abandoned by Thursday. This is where we put them while we find out which is which.
CRM / Small business
The biggest CRM problem might not be bad data. It might be that nobody quite believes the data that's already there. We're trying to work out how common that is.
AI / Enquiries / Small business
They want the phone answered when everyone's up a ladder. That's a different thing, and it's a much smaller thing to build.
6 August 2026 · Teresa · 2 min
CRM
We don't know who created it. 14,806 contacts have a value in it. Nobody is prepared to delete it.
4 August 2026 · Danny
Enquiries / Automation
Won and lost are easy. The interesting pile is the one in the middle: quotes that were never answered, never chased and never closed.
1 August 2026 · Teresa · 3 min
Automation / Small business
Describe how your team does something in plain English. Get back a map of every step, and a shortlist of the ones worth deleting.
28 July 2026 · Danny
AI / Enquiries
Six minutes of Danny building an enquiry handler that argues with itself, and talking through the bits that didn't work.
22 July 2026 · Danny
AI / Automation
An agent that reads our shared inbox, works out what each message actually wants, and drafts the reply. We still press send. For now.
15 July 2026 · Danny
Websites / Small business
A piece arguing that the best business tools are the ones nobody talks about, because talking about them means something has gone wrong.
Found at boringtechnology.club
9 July 2026 · Teresa
Automation / CRM
A working demo of the bridge we build when the quoting system and the CRM have no intention of ever getting along.
2 July 2026 · Danny
CRM / Small business
Twenty questions, one honest score, and a list of the things quietly costing you money. No sales call at the end of it.
30 June 2026 · Teresa
Small business / Automation
Every business has one. It runs something important. Nobody wrote it. Everybody's a bit scared of it.
18 June 2026 · Teresa · 4 min
Small business
A single screen for a small business. Not forty charts. One number, and why it moved.
10 June 2026 · Danny
Automation
The dangerous automations aren't the ones that break. They're the ones that break politely and say nothing.
2 May 2026 · Danny · 5 min
Half of this exists because one of us noticed something on a Tuesday. If you've got a version of any of it in your business, we'd genuinely like to hear about it.