What we know
Tools we've used properly, not just watched a demo of.
Anyone can list logos. Here's the same list with an honest opinion attached to each one, because knowing when not to use something is the useful part.
Automation
Webhooks
Webhooks are the quiet workhorse. Something happens in one system, and another system hears about it immediately. Most of the joins we build start here.
What it's good at
- Instant handovers between systems, with no polling and no delay
- Cheap and simple compared with constantly checking for changes
- Supported by almost everything worth integrating with
- Easy to test and see exactly what's being sent
Where it gets awkward
- Fire and forget, so a missed delivery can vanish quietly
- Retries and duplicates need thinking about up front
- Payloads change when the sending system changes, often without warning
- They need securing properly, or anyone can post to them
Our experience with it
We build webhook joins with logging, verification and sensible retries, so you find out when something didn't land instead of discovering it three weeks later in a report.
Things we've built or connected
Form submissions posting straight into a CRM with clean field mapping
Verified endpoints that reject anything that shouldn't be there
Logged handovers so failures are visible rather than silent
Usually in the same conversation