We built this because we weren't sure it was a good idea
Six minutes of Danny building an enquiry handler that argues with itself, and talking through the bits that didn't work.
By Danny · 22 July 2026
Building an enquiry handler that argues with itself
Transcript
We take a normal enquiry form, give it the ability to ask its own follow-up questions, then watch it ask three questions too many. We cover why the limit matters, how we decide when an enquiry is complete enough to hand over, and what happened when we ran it on a real plumbing business for two weeks.
The interesting part isn't the model. It's the stopping rule. An enquiry handler that keeps asking questions is worse than a form, because at least a form ends.
Working demo
The working version
The tidied-up version of the thing in the video. Type it, say it or chat it.
Try it →If this is a bit close to home, you might recognise some of the things we've built or the tools we tend to reach for.